Client: Terrasana Cannabis Co.
Role: Graphic Designer with KinoPicz American Studio
Terrasana Cannabis Co. is an Ohio based Marijuana dispensary operator. They originally approached KinoPicz in summer of 2019 with the goal of reimagining and expanding their brand to become more life-style focused and bold. Throughout their relationship with KinoPicz, I have created a great deal of graphics, print pieces, and brand assets that helped develop and further their blossoming brand.
Terrasana approached KinoPicz with very basic branding that had been completed by a different design firm. This included the logo, two main typefaces, and a color palette. Our pitch materials took those basic elements and created new applications with them. We created several different concepts, some bold with large swathes of color, others clean with a splash of a gradated color.
The client approved of the direction of the pitch material we presented and the brand continued to expand from there. Seen here are several different pieces of social media content I created. The brand’s color palette is used extensively in graphics and illustrations for consistency. Hexagons are also a frequent staple of graphic content as they both reference the logo and the biological / healthcare aspect of the brand. Photography is also regularly used in images. The photos are sourced from stock sites and showcase joyful people, to convey the peace and happiness they are able to enjoy thanks to the healing power of Terrasana’s products.
Illustrations for Terrasana branded content are simple and flat. They convey what they represent with little detail and vibrant colors pulled from the brand’s palette. They adhere to two styles: flat with a thin dark navy stroke to distinguish between elements or a suggestion of a 3rd dimension by way of highlights and shadows. Illustrations are used in print materials, social media content, and on the Terrasana website.
I also worked on a number of print materials for Terrasana. These included dispensary signage about sales or programs, print ads, environmental design, patient handouts, and internal documents.