client: TEDxOhioStateUniversity
project: In-Person Event Media

Motion and Visual Designer
with TEDxOhioStateUniversity

Magnify

TEDxOhioStateUniversity is a student run TEDx organization at Ohio State. The design committee's role is to create all of the graphics, motion, and visual assets for the organization. Collaborating with my fellow designers, I worked with various vendors to create a memorable event that invited our audiences to look closer at ideas and the world around them. Our partners at Bartha and Mershon Auditorium helped us bring some of our larger endeavors to life.






Designing the stage

I was provided with a concept sketch for an ambitious stage design based around the idea of “magnifying” our speaker’s ideas and talk topics. The conceprt art illustrates a cloud of icons relating to the speaker’s talk exploding out of their head. Working with our production partner, Bartha, we settled on a three projector setup that would act as a panoramic display. I was provided with measurements of the stage and projector output and used those to build an ultra wide after effects composition. Also shown is a preliminary mockup of the final product and an image illustrating how the three source video streams look and fit together when projected.



The Reveal

Each of our main events is based around a theme revealed at the beginning of the academic year. With 2020’s theme being Magnify, I set out to create motion cues that lended themself to the idea of magnification. This was accomplished through both iconography and the act of “zooming-in” itself.



Speaker Headshots

There was also a scheduled reveal for our event's speakers. The visuals once again set out to suggest the act of magnification—this time aiming to convey both that concept and the stylings of the initial theme reveal. Animated and still versions were created to operate across all platforms.







Additional Brand Applications


The zoom lines established by my motion work became a recurring element. To accommodate the stage concept, I oversaw the development of an iconography library—which contained a handful of icons per speaker based off their talk and a few generic filler ones. These icons were used throughout Magnify materials and ended up becoming a large part of our audience engagement experience. Speaker names and bios were printed in pink on large circles placed around the auditorium lobby. Their icons were printed on the same poster in green. When viewed using a Magnify ‘magnifying glass,” the red/cyan 3D technique used a sheet of red cellophane to make the icons prominent.