Bundy Baking Solutions and their marketing partner were interested in incorporating a large-scale video wall in their booth at the 2019 International Baking Industry Exposition. They reached out to KinoPicz American Studio to conceptualize and produce content to be featured on it that promoted their new line of oil-based release agents. Some of the reference material that the client was interested in was flyover footage taken from Soarin’, the hang-gliding simulator attraction found at several Disney theme parks.
I was heavily involved in the creative development and final execution of this project. Upon receiving the specs for the display, we went to work concocting visual concepts that would take full advantage of its scale and unique walkthrough cutout. We decided that the mixing of the oils would be represented by watching them literally pour over the cutout and fill the wall. To represent the inclusion of coconut oil, I came up with the idea of them being thrown, shattering against the physical wall, and releasing their oil.
The oil pours and coconut smashes were filmed in-house. I was responsible for the compositing of those visuals, working with 4K, chroma, and ultra slow-motion footage in After Effects and fusing shots together to make each of the impressive scenes.
