I approached my thesis with the goal of creating a social impact related project. I ultimately settled on the idea of researching the concept of consumerism and consumption—and what it means to be an ethical or unethical consumer. My execution of this research took the form of an immersive, pop-up exhibition space that leverages visual and Augmented Reality experiences to inform, inspire, and empower consumers to make more ethical decisions. The installation is designed to be placed in a busy shopping hub where it can educate consumers as they go about their shopping.
Inside the Exhibit
Layout
Sketches illustrating the development of the exhibition. Layout was planned with both the storytelling structure and physical presence in mind.
Promotion
Large and small scale prints of the visuals from the exhibition become the marketing materials that appear throughout the venue hosting the experience.
Visual Development
Before I began designing visuals for the exhibition, I created three unique concepts for the look of things. I ultimately settled on the photomontage one. I found that its use of “vintage” photography and imagery harkens back to the era in which mass consumerism really began to take off in the United States — this played very nicely with my messaging. The use of montaging was also conducive to showcasing “mountains” of product and consumables.
After selecting that style, I really lean into that “vintage’ connection and designed a brand with colors and typography that also feel of that time period. My video documentation (found below) also utilizes inspiration for the era.
