All Things Wellington is an annual event that invites parents and community members to hear about the programs and student experiences at The Wellington School. 2023 was the second year the school worked with our studio to organize media for the event and the first year it was in-person. Our video department shot and created videos that ran in between in-person speakers and performances. My role was to handle the creation of all motion graphics that appeared on screen during the event. This included elements like title cards and thirds that existed within pre-recorded content—as well as event opening / closing and speaker introduction graphics.
ABOVE: While guests entered the auditorium a loop played in which blocks of Wellingtons slowly pulsed brand colors. At showtime that animation was seamlessly crossfaded into the introduction video. The rest of the clips shown display what in-person and pre-recorded graphics looked like. The Morning Show segment was pitched as sort of comical ‘Anchorman-esque’ introduction to a live version of the student’s typically pre-recorded morning show.
Mood Board - Round 1
Having worked with their brand before, my initial mood board and concepts were created with what they had responded to positively in the past in mind. They have a simple brand language that I interpreted in three different styles to begin to hone in on a direction for the event.
Concept 1
Concept 2
Concept 3
Mood Board - Round 2
Upon reviewing those concepts, they shared that they wanted this year’s event to be a more elevated and refined experience. We pitched the idea of leaning into the design aesthetics of the corporate world in the 1980’s to coincide with the school’s 40th anniversary celebration that year.
Using that concept as a launching point, I developed a new look made up of the elegant, elevated simplicity of that time in corporate design. The satisfying grid-based look of those references was translated into a new set of concept. Their response to this approach was overwhelmingly positive and only minor changes were made between concept and final.
The 1980’s ‘vibe’ was also referenced in the music that was selected for the event. The track is optimistic, energetic, and modern—but also uses synths in a fun manner.
Final Concept
