Union Cafe
Client: Classwork
Project: Developing a Brand
An Exercise in Identity Development
Tasked with creating a brand and mark for Union Cafe, I committed to making something that not only reflected what the establishment was, but strived to push it further. Union Cafe's re-imagined brand aims be more inclusive, more refined, and more fun in every way possible.
Making the Mark
Pictograms
Iconography visually contrasts Union Cafe’s mark while also paying tribute to some of its elements. The triangle form acts as a container, while thin strokes with variable widths reference the waving flag in the main mark.
With the mark as the base, Union Cafe’s branding is further expanded by a visual symphony of other colorful and energetic elements. These pieces come together to complete Union’s voice as an organization.
from left to right: drag performance, salads, sandwiches, drinks, pizza, watch party
Inclusive, modern, and just plain fun
Union Cafe's identity is a mix of everything that makes the place up. With a mark that references queer culture in both color and form, it's inclusive. Its bright and welcoming color palette is filled with pride and excitement. The mark's wave conveys energy and that energy is carried throughout the rest of the brand, sprucing up patterns and icons and making them as visually interesting as possible. Union Cafe's identity is a mix of everything that makes the place up. With a mark that references queer culture in both color and form, it's inclusive. Its bright and welcoming color palette is filled with pride and excitement. The mark's wave conveys energy and that energy is carried throughout the rest of the brand, sprucing up patterns and icons and making them as visually interesting as possible.
