An exercise in identity development

Tasked with creating a brand and mark for Union Cafe, I committed to making something that not only reflected what the establishment was, but strived to push it further. Union Cafe's re-imagined brand aims be more inclusive, more refined, and more fun in every way possible.

Making the mark

Inclusive, modern, and just plain fun

Union Cafe's identity is a mix of all that makes the place up. With a mark that references queer culture in color and form, it's inclusive. Its bright and welcoming color palette are filled with pride and excitement. The mark's wave conveys energy and that energy is carried throughout the rest of the brand, sprucing up patterns and icons and making them as visually interesting as possible.