To celebrate the launch of their sports evaluation tool, Marakana.ai wanted an informative and exciting video to entice investors. The entire production process, from scripting to final animation, was a collaborative endeavor between the members of Marakana.ai and myself. Regular video check-ins and constant communication ensured that all parties were constantly on the same page. The final product introduces sport's humble origins and where the experience, profit, and evaluation of the industry is headed today.
Completion of the script allowed storyboarding to move forward, at which point each passage was matched with sketched segment-by-segment visuals. Those storyboards were then turned into a selection of basic style frames that established the aesthetic of the composition. The visuals were based off of the look and feel of the application.