Role: Freelance Motion Designer
To aid in finding investors for their revolutionary sports evaluation tool, Marakana.ai wanted to create an informative and exciting video that quickly summed up their product and goals. The entire production process, from scripting to finished product, was a collaborative endeavor between the members of their leadership team and myself. Regular video check-ins and constant communication ensured that those involved were on the same page. The final product introduces sport's humble origins and proceeds to showcase where the experience, profit, and evaluation of the industry is headed today.
After developing the script, I was able to move forward with creating sketched storyboards of the entire piece. Those storyboards were then married with visual references provided by the client to create basic style frames that guided the entire production. The design elements and style of the application itself were also sampled to ensure that this felt like an extension of the Rival brand.