Chipictograms represents an effort to streamline the Chipotle experience through iconography. This was accomplished by developing a visual language to represent ingredients, objects, and areas in retail locations. At times, it can be difficult for employees in a Chipotle restaurant to hear a customer’s order due the overwhelmingly loud environment. This new set of pictograms allows for customers to simply point at items. The set of symbols also includes quick identifiers for parts of the store, allowing customers to navigate the hectic space with ease by simply spotting informative signage or imagery.