Project: Group Sustainability Focused Retail Studio
This project represents a proposal for a physical storefront experience for Brandless, a consumer packaged goods brand that focuses on giving customers just the good stuff. Created for a cross-discipline retail environment design studio focused on sustainability, the brief looks at the brand and competitor landscape to create the final concept. The video below acts as an introduction to Brandless and the ideals that become the focus for the physical retail experience.
We want to relaunch Brandless with a focus on the newest demographic that is made up of Gen Z and Gen Alpha. These generations have the ability to influence their peers and their families, providing an opportunity for the brand to grow. Targeting younger consumers gives Brandless the opportunity to create brand loyalty that can last a lifetime.
These days, younger consumers have high expectations for the brands they choose, and will connect with Brandless’ efforts to create high quality and sustainable products. As the brand grows, Brandless will be able to reintroduce some of its older products, adapting to the needs of this younger audience as they age and enter different phases of their own lives.
Our flagship stores exist in outdoor shopping malls as these venues resonate most with Gen Z and Gen Alpha. It’s a place where people can go explore with their friends on the weekend, but also find amenities for all ages.
These locations allow Brandless to create a destination for everyday products, making it enticing and accessible. We also feel that the elevated and trendy environment of an outdoor retail space aligns with Brandless’ own ideals.
Customize your own reusable Brandless packaging/choose size, color, and even etch their name or favorite phrase!
Sanitize their previously purchased packaging to be refilled at a product dispensing wall.
In addition to a zero-waste reusable product containers, Brandless will also offer a disposable option made of recycled materials. In the store, customers can recycle their empty packaging. Recycling stations are accessible from both inside and outside of the store. Each time they recycle, rewards are earned towards future purchases!
Acting as a visual centerpieces of flagship stores, large branded graphics adorn the rear wall. Forms reminiscent of the Brandless logo bring pops of colors and product imagery into the environment. The content displayed reflects what consumers can experience and find on each level both subtly and through larger way-finding graphics and text.
One of the larger goals with this proposal was to find ways to better integrate Brandless products into consumer’s lives. Shop-in-shop product dispensing kiosks and displays allow brand interactions outside of the flagship space. They also leverage the brand’s focus on sustainability by allowing consumers to refill their reusable containers and recycle their old packaging. The Brandless mobile app ties each experience together. Offering rewards for making sustainable choices and recycling. It also interfaces with the online shopping environment, offering access to one-time orders and customizable monthly subscription boxes from anywhere.