This 3D animated fly-through was created to showcase how the various products and solutions offered by ADS are all around us and integral to stormwater management.
Breakdown
Development
Before arriving at the connected islands, we initially conceptualized the idea of using a series of VFX shots to show how different products were in the ground below us and the various places we go. A few approaches to that idea are shown in the concept frames below.

When tasked with introducing and emphasizing the idea of how these products are all part of a broader network, we pivoted to a CG world. In that world we would literally cut into sections of earth and showcase where and how different offerings work. The original concept was a small neighborhood in a rural-ish community. This eventually evolved into islands of several different environments to showcase a broader range of management solutions.
